Most Google Ads agencies approach ecommerce the same way they approach local lead generation or B2B campaigns. We don’t.

Running Google Ads for direct-to-consumer ecommerce brands requires a fundamentally different strategy. From account structure to bidding, creative, and measurement, ecommerce success depends on profitability—not just traffic or clicks.

At Affilium, we focus on building Google Ads programs designed to drive revenue efficiently. That means prioritizing Google Shopping, Performance Max, and the product data feeds that power them. We treat your product catalog as the foundation of performance, not an afterthought.

This approach doesn’t ignore other placements like Search, remarketing, Display, or YouTube. Instead, it allows us to use them intentionally—supporting Shopping performance and capturing demand across the full customer journey.

By specializing in ecommerce-focused Google Ads, we’ve developed a clear understanding of where brands and agencies commonly go wrong—and how to fix it. That focus is why our clients trust us to scale profitably, not just spend more.